The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
The author breaks down the types of stories as follows:
– Storytellers who ignore our inner fire
– Storytellers who educate
– Storytellers who simplify
– Storytellers who motivate
– Storytellers who launch movements
There’s no doubt parts of this book are inspiring and that this author has proven his point through the stories of some notable people like Howard Schultz (CEO of Starbucks), Joel Osteen (American preacher), Richard Branson (founder of Virgin Group), Amy Purdy (world-class Paralympic snowboarder), Oprah Winfrey (talk show host), Winston Churchill (former Prime Minister of the United Kingdom), etc., etc.